Before the digital era, companies were in the business of manufacturing, or financial services, or retail, or pharma. But today, regardless of what business we are in, we are all about “the customer,” and the customer wants access on her phone, her watch, her voice, and in her car. Creating a customer-centric business model is essential, but it is not easy. It requires strategy, new technologies, process overhaul, and cross-functional leadership.
Join Martha Heller, CEO of Heller Search and a panel of CIOs for an enlightening discussion about the IT’s leadership role in building a customer-centric company.