Laurie Buczek

Vice President, Digital Executive Leadership & Development and CMO Advisory Practice

Laurie Buczek is Vice President, Digital Executive Leadership & Development and CMO Advisory Practice. Within this capacity, Laurie leads the CIO Executive Council with a special emphasis on enabling peer engagement, individual leadership, and team development to thrive within the continuous transformation facing IT Leaders. Additionally, Laurie is the primary analyst leading research and advising marketing leaders on the impact of technology on the art and science of marketing.

Laurie has over almost three decades of experience in various marketing practices, customer experience, sales, and IT roles. Laurie has spent most of her career in high-tech, with 17 years at Intel Corporation where her last role was Global Director of Customer Experience. During her expansive career at Intel, Laurie spearheaded defining growth strategy for new markets, crafted multi-channel marketing programs, established demand and lead generation competencies, launched social selling, and led digital transformation for employee and customer engagement.

In addition to her stint at Intel, Laurie led a consulting business focused on helping customer embrace more customer centered business practices, served in executive leadership in the public sector, worked for Forrester Research and started her career at Gateway, Inc. Laurie holds a master’s degree in Global Business Management from Thunderbird School of Global Management and a bachelor’s degree from The Ohio State University.